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Ash Richards, head of the design team at Pure360.com takes us through the process of creating email templates for boutique company Moda in Pelle.

Direct instructions such as “click on thumbnail to view larger image” and the most commonly used “click here” are dated - welcome to the semantic web.

One of the most difficult hurdles to overcome in email creation for a designer is its regressive nature. Whilst the World Wide Web Consortium (W3C) and browser developers improve and enhance at an almost inhuman rate html mail delivery has kept its front foot firmly in the past.

SEO copywriting simply means including the words (keywords) people use to find you and the service or product you’re offering through search engines. It can help improve your website rankings big time.

In past issues we've learned how to put together amazing articles for email marketing newsletters, so I'm not going to go over old ground. I'm assuming you already have a strong array of article ideas along with photos.

When creating any form of advertising it's vital to get the right balance between text and imagery. Too much text and the viewer will lose interest, too little and they'll be left bewildered as to what it is they are looking at.